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Gallup – Learning Heroes Report

Front Cover Update

Building the Case for Parent Engagement – Uncovering the Disconnect Between What Parents Believe and What is True

Parents are doers and fixers, but they can’t be expected to solve a problem they don’t know they have. Almost 9 in 10 parents nationally think their children are on grade level, despite student achievement data that tells us only around a third of students are on grade level in reading and math. 

In fall 2023, Gallup partnered with Learning Heroes to better understand how parents perceive, evaluate and take action in support of their children’s academic progress. The study reports on a representative sample of nearly 2,000 parents of K-12 public school students nationwide, highlighting how parents view their child’s academic performance and suggesting that some parents are relying on a small subset of the measures needed to fully understand their child’s progress.

The resulting report, B-flation: How Good Grades Can Sideline Parents, reached 134 million families and engaged 11 million through 2,500 earned media placement and 1.9 million video views.

This research builds upon a decade of research on parent perceptions conducted by Learning Heroes, and Learning Heroes’ Go Beyond Grades public awareness campaign. 

This research would not have been possible without the vision and generosity of Citadel founder and CEO Ken Griffin and Griffin Catalyst. National partners, including the National Urban League, Univision, UnidosUS, National PTA,, US Chamber of Commerce Foundation, and UNCF were also integral to this effort.

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